We created a brand identity and communications system for our long-time client b Store.

b Store, branding by Colville-Walker Ltd

Branding and Brand Guardianship

For their new women’s and menswear collections, we crafted a bold and unique logo, along with a refined visual language that communicated the London store’s design values and sense of independence.

The core brand palette featured distinctly tactile papers, classic colours including navy, white, charcoal and gloss black, used across various applications including bags, packaging materials and hang tags.

As the brand’s popularity grew – including stockists Selfridge’s, Dover Street Market, Isetan and Printemps – we provided support and brand guardianship to ensure a consistent creative thread, overseeing and directing collaborations with Liberty London, Absolut and Baracuta, and temporary installations at Selfridge’s, Dover Street Market and Tomorrowland.

b Store, art direction by Colville-Walker Ltd
b Store, art direction by Colville-Walker Ltd
b Store, branding by Colville-Walker Ltd
b Store, branding by Colville-Walker Ltd

Editorial

Helping the brand to expand its reach, we co-founded and launched the celebrated publication b Magazine; managing its publishing and distribution, art direction and design, and editorial direction in partnership with co-founders Dal Chodha and Jason Hughes.

b Magazine, art direction by Colville-Walker Ltd
b Magazine, art direction by Colville-Walker Ltd
b Magazine, art direction by Colville-Walker Ltd

OTHER/shop

Continuing its evolution from the original 2001 store, the founders commissioned us to conceive a new brand concept that answers the needs and attitudes of a new generation of independent brand consumer.

Taking inspiration from the spirit and energy of b Store’s roots, the OTHER/shop brand identity taps into the youthful optimism and artistic expression of a new era of international tastemakers. 

OTHER/shop, branding by Colville-Walker Ltd
OTHER/shop, branding by Colville-Walker Ltd
OTHER/shop, branding by Colville-Walker Ltd