We created a brand identity and communications system for our long-time client b Store.
Branding and Brand Guardianship
For their new women’s and menswear collections, we crafted a bold and unique logo, along with a refined visual language that communicated the London store’s design values and sense of independence.
The core brand palette featured distinctly tactile papers, classic colours including navy, white, charcoal and gloss black, used across various applications including bags, packaging materials and hang tags.
As the brand’s popularity grew – including stockists Selfridge’s, Dover Street Market, Isetan and Printemps – we provided support and brand guardianship to ensure a consistent creative thread, overseeing and directing collaborations with Liberty London, Absolut and Baracuta, and temporary installations at Selfridge’s, Dover Street Market and Tomorrowland.
Continuing its evolution from the original 2001 store, the founders commissioned us to conceive a new brand concept that answers the needs and attitudes of a new generation of independent brand consumer.
Taking inspiration from the spirit and energy of b Store’s roots, the OTHER/shop brand identity taps into the youthful optimism and artistic expression of a new era of international tastemakers.