Our relationship delivered communications and campaigns to reinforce the fashion brand’s luxury status.
In Spring / Summer 2013, we were commissioned to create a bold, distinctive and memorable campaign to celebrate the launch of the fashion designer’s first standalone menswear collection.
Inspiration for the campaign came from the English painter, printmaker and photographer, David Hockney; his Cameraworks series in particular. Our expressive photo-collages combined with a refined colour palette, created an artistic juxtaposition of confidence, youth and future optimism.
We continued our partnership with Jonathan Saunders through collaborating on brand communications, look books, brand partnership events and installations, and catwalk show creative – most notably the Spring / Summer 2014 womenswear catwalk show; creating subtle motion imagery of the collection’s colour palette, projected against the historic backdrop of Tate Britain.