We created a timeless and category-leading identity, with a modern Mayfair narrative.
An ethos of craft, precision and international style was at the heart of creating the Mount Street brand identity.
The logotype was crafted to reflect the permanent modernity of the area, sitting alongside some of the world’s most forward-looking brands. As a shining example of Queen Anne Style architecture, the street naturally inspired the understated colour palette, to ensure a truly unique and storied brand identity.
Combining a fresh and sophisticated look while reinforcing its luxury position, the Mount Street identity sets a new benchmark in location branding.
In collaboration with Maker London.