For over 30 years, Aman has welcomed new and familiar faces to their resorts with an open heart and a warm smile; putting to ease those travellers seeking the restorative power of peaceful escapism, breathtaking natural beauty and outstanding personal service.
Aman is centred around two main principles: ‘Grown, not built’ reflecting every resort’s connection with nature; and ‘A time beyond place’ where experience and time transcend a resort’s unique location.
We work closely with the Aman brand team to provide creative and strategic direction across the brand, including core and sub-brand identities, film and photography, project conceptualisation and design development.
Refining and expanding the brand identity, bringing the principles of Aman to life in new products and experiences.
In Autumn 2018, Aman launched a range of all-natural skincare products inspired by its highly-acclaimed resort spas. Using an array of rare and precious ingredients to nourish and rejuvenate, the products work in combination on a deeper and holistic level to meet emotional need states and enhance overall wellbeing.
Originating in nature, our approach to the brand identity was delicate and sensorial. We sought to explore the purity and subtle virtues of the key ingredients, and build on the existing Aman brand aesthetic while remaining true to its principals of modern, harmonious design.
Directing and developing the brand concept, we also designed and art directed a new e-commerce website, campaign and e-commerce photography, brand and product films, and a range of printed launch material.