For the launch of a women’s and menswear collection, we crafted a bold and unique new logo along with a refined visual language to communicate the London boutique’s design values and sense of independence.
The core brand palette featured distinctly tactile recycled papers, classic colours including white, gloss black and primary tones, used across various applications including swing tickets, carrier bags and packaging material.
As the brand grew in popularity – being picked-up by the likes of Selfridge’s, Dover Street Market, Isetan and Printemps – we provided support and brand guardianship to ensure a consistent creative thread, overseeing and directing collaborations with Liberty London, Absolut and Baracuta, and temporary installations at Selfridge’s, Dover Street Market and Tomorrowland.
We created brand identities and communications for London fashion boutiques b Store and OTHER/shop.
Helping the brand to expand its reach, we co-founded and launched the celebrated publication b Magazine; managing its publishing and distribution, art direction and design, and editorial direction in partnership with co-founders Dal Chodha and Jason Hughes.
Continuing its evolution from the original 2001 store vision, b Store commissioned us to create a new brand concept that answers the needs and attitudes of a new generation of independent brand consumer.
Taking inspiration from the spirit and energy of b Store’s roots, the OTHER/shop brand identity taps into the youthful optimism and artistic expression of a new era of international tastemakers.