LIBERTY LONDON

Refreshing a British classic, reflecting on its heritage

ART DIRECTION

In 2014, we were commissioned by Liberty London to create its first advertising campaign in over seven years, to celebrate and promote launch of a new collection of branded bags.

Working closely with the in-house team, the project started with intense research at the Liberty Archive in the City of Westminster Archives. Having unearthed a bounty of inspiration, it was abstract scarf prints and catalogue covers from the 1950s that helped form the creative concept.

Using bold colours and geometric forms, we worked with photographer Qiu Yang to capture images that received high praise from industry press, including WWD, Sunday Times Style and Vogue.

Liberty London, art direction by Colville-Walker Ltd
Liberty London, art direction by Colville-Walker Ltd

We established a distinctive new look for Liberty London’s brand advertising.

Liberty London, art direction by Colville-Walker Ltd
Liberty London, art direction by Colville-Walker Ltd
Liberty London, art direction by Colville-Walker Ltd
Liberty London, art direction by Colville-Walker Ltd
Liberty London, art direction by Colville-Walker Ltd
Liberty London, art direction by Colville-Walker Ltd