In Summer 2017, we were commissioned by Maker London to create a brand identity and campaign that punctuates the long-standing reputation Mount Street has for colliding the worlds of art and fashion.
The logotype was crafted to reflect the permanent modernity of the area, sitting alongside some of the world’s most forward-looking brands. As a shining example of Queen Anne Style architecture, the street naturally inspired the understated colour palette, to ensure a truly unique and storied brand identity.
Combining a fresh and sophisticated look while reinforcing its luxury position, the Mount Street now steps forward as a category-leader in destination branding.
We created an elegant and timeless identity, capturing the story of Mayfair’s most modern jewel in the crown.
In Autumn/Winter 2017, we worked with Ester Grass Vergara, to capture the energy, beauty and dynamism of the Mount Street area. The campaign was shot on street and in stores and styled by Jason Hughes.