Aman brand identity development, creative strategy and brand guardianship.

Spanning more than eight years of creative partnership, our work for Aman has seen an evolution in brand identity from corporate to aspirational luxury.

During this time we have created new and elevated expressions of Aman brand values, including:

• A refinement of the master brand identity and new brand standards in typography and layout design across all brand areas including Aman Residences, Retail and Club;
• A refreshed brand guideline including an elevated and expansive brand art direction for film & photography;
• Redrawn and mastered property logos, colour palettes and material standards for both master brand and individual properties, inspired by the natural world;
• A new narrative-led strategy to marketing campaigns, brand communications, printed collateral and publications; sensitively showcased in our design and art direction for the Aman ‘Places of Peace’ book;
• A re-imagined and immersive digital experience; new aman.com website designed and led by our brand identity refinement while guided by the values and Spirit of Aman, a meticulous page-by-page art direction for viewers to escape into, and a new editorial concept of travelogue commissions from eloquent wordsmiths and emotive photographers;
• An expressive identity and creative strategy for the brand's new global Aman Club programme, encompassing a new Private Office concierge service.