Colville-Walker, Brand Consultants and Creative Direction Studio in London. Creators of the Aman Brand Identity Evolution from 2016-2024.

Aman Brand Project Includes:


Master Brand Identity Development

Property Identity Developments

Brand Expansion & Secondary Identities

Brand Guardianship

Creative Direction & Strategy

Digital Design

Print & Publishing

Typography Design

Brand identity development, strategy and guardianship for Aman

Spanning more than eight years of creative partnership, our work for Aman has seen an evolution in brand identity from corporate to aspirational luxury.

During this time we have created new and elevated expressions of Aman brand values, including:

  • A refinement in brand identity covering deployment of new typography and layout design
  • An elevated brand-wide art direction
  • Refreshed colour and materials palette for both master brand and individual properties
  • A new narrative-led strategy to marketing campaigns, brand communications, printed collateral and publications; sensitively showcased in our design and art direction for the Aman ‘Places of Peace’ book.
  • A re-imagined digital experience; new aman.com website crafted with Aman's brand values and refined identity at its heart, a meticulous page-by-page art direction for viewers to escape into, and a new editorial concept of travelogue commissions from eloquent wordsmiths and emotive photographers.
  • An expressive identity and creative strategy for the brand's new global Aman Club programme, encompassing a new Private Office concierge service.
Colville-Walker
Colville-Walker
Colville-Walker
Colville-Walker
Colville-Walker
Colville-Walker
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Development for Aman includes an enhanced brand typography, new layouts and a refined colour palette

Colville-Walker
Colville-Walker
Colville-Walker
Colville-Walker
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Examples of our elevated, brand-wide art direction

Colville-Walker
Colville-Walker
Colville-Walker
Colville-Walker
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Art direction: Exploring sacred spaces and peaceful moments

Redesigned digital experience with meticulous page-by-page art direction

Redesigned digital experience with meticulous page-by-page art direction

Colville-Walker
Colville-Walker
Colville-Walker
Colville-Walker
Colville-Walker
Colville-Walker
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Aman ‘Meditations’ editorial concept and website design

A mark of expression. The fine linen cover design for the Aman ‘Places of Peace’ book

A mark of expression. The fine linen cover design for the Aman ‘Places of Peace’ book

Colville-Walker
Colville-Walker
Colville-Walker
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Pages to explore. Our design and art direction for the Aman ‘Places of Peace’ book

Aman Club: Global membership brand identity and creative strategy

Aman Club: Global membership brand identity and creative strategy

Colville-Walker
Colville-Walker
Colville-Walker
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An expressive identity inspired by Aman's eastern origins

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