Launch campaign for Aman's activewear and ready-to-wear collection

To roam, to rest. Set in the awe-inspiring surrounding of the Amangiri resort in Utah, we worked with photographer Chris Colls to channel a state of flow and sensuality, through an unvarnished and uncomplicated Art Direction concept to reflect moods both on and off resort

Canyon Point, Utah

Reimagining the brand identity of comms agency, Village

Ring a Ring o’ Roses. In 2012, Village – a Brand Communications and PR specialist – tasked us with creating a fresh identity for their agency as it ventured into new areas. Twelve years later, working closely with the Founder and Director, we have re-imagined the Village brand to represent her vision and influences: an inimitable field-rave mix of quintessential village fêtes, Wiccan casting circles and 90s acid house.

Village

Aman brand identity development, creative strategy and brand guardianship.

Spanning more than eight years of creative partnership, our work for Aman has seen an evolution in brand identity  from corporate to aspirational luxury.

During this time we have created new and elevated expressions of Aman brand values, including:

A refinement in brand identity covering deployment of new typography and layout design

Refreshed colour and materials palette for both master brand and individual properties

A new narrative-led strategy to marketing campaigns, brand communications, printed collateral and publications; sensitively showcased in our design and art direction for the Aman ‘Places of Peace’ book.

 website crafted with Aman's brand values and refined identity at its heart, a meticulous page-by-page art direction for viewers to escape into, and a new editorial concept of travelogue commissions from eloquent wordsmiths and emotive photographers.

An expressive identity and creative strategy for the brand's new global Aman Club programme, encompassing a new Private Office concierge service.

↔ Images: Development of Aman brand identity includes typography refinement, updated layouts and an enhanced colour palette

↔ Images: Examples of our elevated, brand-wide art direction

↔ Images: An art direction exploring sacred spaces and peaceful moments

Redesigned digital experience with meticulous page-by-page art direction

↔ Images: Aman ‘Meditations’ editorial concept and website design

A mark of expression. The fine linen cover design for the Aman ‘Places of Peace’ book

↔ Images: Our design and art direction for the Aman ‘Places of Peace’ book

Aman Club: Global membership brand identity and creative strategy

↔ Images: Aman Club's distinctive identity inspired by the brand's eastern origins

Brand identity and creative strategy for Aman Skincare

Harnessing the wisdom and power of spa rituals and nature’s apothecary, the essence of Aman continues at home – promoting a better, more nourished self. Swapping-out the minimalist, sleek lines of the main brand, we took a curious expedition into the wise and calming aesthetic of Japanese wabi-sabi.

Aman Essentials

Cashmere campaign art direction and production

Touch, as essential as sunlight. In the serene setting of Courchevel 1850, surrounded by bright, white spires, the senses are awakened and rejuvenated by the pure environment and crisp air, which have a profound impact on both the body and the soul.

Collaborating with photographer Charlotte Lapalus, Aman's new cashmere collection introduces a soft and comforting element that contrasts with the cold, snow-covered landscapes, offering a tactile delight for the eyes.

Courchevel 1850

Aman Branding: Brand identity development, strategy and guardianship

Spanning more than eight years of creative partnership, our work for Aman has seen an evolution in brand identity from corporate to aspirational luxury.

A re-imagined digital experience; new aman.com website crafted with Aman's brand values and refined identity at its heart, a meticulous page-by-page art direction for viewers to escape into, and a new editorial concept of travelogue commissions from eloquent wordsmiths and emotive photographers.