Launch campaign for Aman's activewear and ready-to-wear collection

To roam, to rest. Set in the awe-inspiring surrounding of the Amangiri resort in Utah, we worked with photographer Chris Colls to channel a state of flow and sensuality, through an unvarnished and uncomplicated Art Direction concept to reflect moods both on and off resort

Canyon Point, Utah

Reimagining the brand identity of comms agency, Village

Ring a Ring o’ Roses. In 2012, Village – a Brand Communications and PR specialist – tasked us with creating a fresh identity for their agency as it ventured into new areas. Twelve years later, working closely with the Founder and Director, we have re-imagined the Village brand to represent her vision and influences: an inimitable field-rave mix of quintessential village fêtes, Wiccan casting circles and 90s acid house.

Village

Brand identity and creative strategy for Aman Skincare.

Harnessing the wisdom and power of spa rituals and nature’s apothecary, the essence of Aman continues at home – promoting a better, more nourished self. Swapping-out the minimalist, sleek lines of the main brand, we took a curious expedition into the wise and calming aesthetic of Japanese wabi-sabi.

↔ Images: Art direction blending the calming aesthetic of wabi-sabi

Brand and e-commerce website, specially-designed for launch

Brand content inspired by the simplicity and elusive beauty of wabi-sabi

Aman Skincare 1

Aman Skincare 2

Essential Skin: Product design and identity for Aman's everyday skincare range

Clean, classic, precise. Where Aman’s original skincare sought influence from the calm spa-like qualities of Japanese Impermanence, our design for the Essential Skin product line was defined in the fine details of meticulous care and methodical design. Threads of Japanese craftsmanship and graphic minimalism flow through the identity, packaging design and image art direction we created, softened with a tactile warmth.

↔ Images: Product design inspired by clean and classic Japanese precision

↔ Images: Minimalist art direction accented with tactile warmth. Photography by Chris Colls

Product design, packaging and identity for Aman's range of fine fragrances

Echoes of Aman. Revered for their evocative environments across the globe, we worked with the Aman team to create a beautiful collection of scents inspired by and reflecting on the sensory mix at play in each chosen destination. Deep jewel-like bottle colours evoke individual moods, each housed in a patterned Japanese wooden vessel, precisely wrapped and presented in a minimal charcoal Washi paper.

↔ Images: Echoes of Aman: Our brand narrative for stills and video art direction

↔ Images: Product design: Bottle and packaging concepts through to production

Echoes of Aman: Our brand narrative for stills and video art direction

The original family of seven bottles with kumiko inspired packaging

Born from cultural inspiration and the breathtaking locations across the globe, we voyage – product in tow – to Aman's places of peace and capture visual stories with deep narratives of origins, elements and the senses.

↔ Images: Voyages to tranquil peaks and striking surroundings

↔ Images: Through a world of inspiration and soothing settings

↔ Images: Observing moments of splendour from dawn 'til dusk

Development of Nama's brand identity and creative strategy

The perfect imperfect. A philosophy inseparable to the Nama experience, where age-old preparation techniques meet the unexplainable joy of wabi-sabi.

Finding inspiration in and reappraising its concept, the Nama identity evolves into a well-rounded and cohesive brand – encompassing designs for attire, table and atmospheric styling, a suite of menu designs, and the development of brand image and storytelling strategies.

Aman Restaurants

Aman Branding: Brand identity development, strategy and guardianship

Spanning more than eight years of creative partnership, our work for Aman has seen an evolution in brand identity from corporate to aspirational luxury.

During this time we have created new and elevated expressions of Aman brand values, including:

A refinement in brand identity covering deployment of new typography and layout design

Refreshed colour and materials palette for both master brand and individual properties

A new narrative-led strategy to marketing campaigns, brand communications, printed collateral and publications; sensitively showcased in our design and art direction for the Aman ‘Places of Peace’ book.

A re-imagined digital experience; new aman.com website crafted with Aman's brand values and refined identity at its heart, a meticulous page-by-page art direction for viewers to escape into, and a new editorial concept of travelogue commissions from eloquent wordsmiths and emotive photographers.

An expressive identity and creative strategy for the brand's new global Aman Club programme, encompassing a new Private Office concierge service.

Aman

Brand identity and creative strategy for Aman Skincare

Brand identity and creative strategy for Aman Skincare.

Essential Skin: Product design and identity for Aman's everyday skincare range

Product design, packaging and identity for Aman's range of fine fragrances

Wandering the serene world of Aman

Born from cultural inspiration and the breathtaking locations across the globe, we voyage – product in tow – to Aman's places of peace and capture visual stories with deep narratives of origins, elements and the senses.

Work