Aman Skincare Project Includes:
Art Direction
Brand Identity
Creative Strategy
Digital Design
Print & Packaging
Brand identity and creative strategy for Aman Skincare.
Harnessing the wisdom and power of spa rituals and nature’s apothecary, the essence of Aman continues at home – promoting a better, more nourished self. Swapping-out the minimalist, sleek lines of the main brand, we took a curious expedition into the wise and calming aesthetic of Japanese wabi-sabi.
↔ Images: Art direction blending the calming aesthetic of wabi-sabi
Brand and e-commerce website, specially-designed for launch
Brand content inspired by the simplicity and elusive beauty of wabi-sabi
↔ Images: Art direction blending the calming aesthetic of wabi-sabi
Brand content inspired by the simplicity and elusive beauty of wabi-sabi
Aman Essential Skin Project Includes:
Art Direction
Brand Identity
Brand Guardianship
Creative Strategy
Product & Packaging Design
Essential Skin: Product design and identity for Aman's everyday skincare range
Clean, classic, precise. Where Aman’s original skincare sought influence from the calm spa-like qualities of Japanese Impermanence, our design for the Essential Skin product line was defined in the fine details of meticulous care and methodical design. Threads of Japanese craftsmanship and graphic minimalism flow through the identity, packaging design and image art direction we created, softened with a tactile warmth.
↔ Images: Product design inspired by clean and classic Japanese precision
↔ Images: Minimalist art direction accented with tactile warmth. Photography by Chris Colls
Aman Fine Fragrance Project Includes:
Art Direction
Brand Identity
Brand Guardianship
Creative Strategy
Product & Packaging Design
Product design, packaging and identity for Aman's range of fine fragrances
Echoes of Aman. Revered for their evocative environments across the globe, we worked with the Aman team to create a beautiful collection of scents inspired by and reflecting on the sensory mix at play in each chosen destination. Deep jewel-like bottle colours evoke individual moods, each housed in a patterned Japanese wooden vessel, precisely wrapped and presented in a minimal charcoal Washi paper.
↔ Images: Echoes of Aman: Our brand narrative for stills and video art direction
↔ Images: Product design: Bottle and packaging concepts through to production
Echoes of Aman: Our brand narrative for stills and video art direction
The original family of seven bottles with kumiko inspired packaging
Aman Essentials Content Includes:
Art Direction
Creative Strategy
Wandering the serene world of Aman
Born from cultural inspiration and the breathtaking locations across the globe, we voyage – product in tow – to Aman's places of peace and capture visual stories with deep narratives of origins, elements and the senses.
↔ Images: Voyages to tranquil peaks and striking surroundings
↔ Images: Through a world of inspiration and soothing settings
↔ Images: Observing moments of splendour from dawn 'til dusk
