Launch campaign for Aman's activewear and ready-to-wear collection

To roam, to rest. Set in the awe-inspiring surrounding of the Amangiri resort in Utah, we worked with photographer Chris Colls to channel a state of flow and sensuality, through an unvarnished and uncomplicated Art Direction concept to reflect moods both on and off resort

Canyon Point, Utah

Reimagining the brand identity of comms agency, Village

Ring a Ring o’ Roses. In 2012, Village – a Brand Communications and PR specialist – tasked us with creating a fresh identity for their agency as it ventured into new areas. Twelve years later, working closely with the Founder and Director, we have re-imagined the Village brand to represent her vision and influences: an inimitable field-rave mix of quintessential village fêtes, Wiccan casting circles and 90s acid house.

Village

Development of Nama's brand identity and creative strategy.

The perfect imperfect. A philosophy inseparable to the Nama experience, where age-old preparation techniques meet the unexplainable joy of wabi-sabi.

Finding inspiration in and reappraising its concept, the Nama identity evolves into a well-rounded and cohesive brand – encompassing designs for attire, table and atmospheric styling, a suite of menu designs, and the development of brand image and storytelling strategies.

↔ Images: Nama brand identity development

Arva brand identity development

Arva: Expansion of restaurant identity and brand strategy

Produce from Italian countryside harvests are celebrated in uncomplicated dishes, fresh palettes of land-based colour and a rustic-yet-refined atmosphere.

Taking cues from its original concept, we developed Arva’s brand identity across multiple areas; from interiors and environments, uniforms and menu designs, to art direction and strategies to cultivate brand depth through storytelling.

↔ Images: Arva brand identity development

Creation of Nura; a new Aman beach club restaurant

Exploring the natural rhythms of the sea led us to the creation of Nura and the brand identity behind Aman's latest beach-club restaurant.

Inspired by European coastal tavernas, our research delved into the Latin-based conventions of the Aman brand, while drawing abundant inspiration from the mystical Balearic islands.

The name 'Nura' originates from 'Minurka', the Moorish name for Menorca in 903 AD.

Additionally, 'Nur', the Arabic term for 'light' or 'illumination', carries associations with 'fire' or 'heat' in certain African languages.

↔ Images: Research and influences for Nura brand naming and identity

Crafting a trophied identity for Aman's arrival in New York

Once home to MoMA in the 1920s, a new crown jewel reveals itself, painstakingly restored to offer calm in the city chaos. Originally the ‘Heckscher Building’ and tallest in Manhattan in its day, we found a treasured time capsule of inspiration within one of New York’s most majestic buildings.

From its beaux arts architecture and deco interiors, a traversed place in the city’s contemporary art scene and host to the prestigious Whitney family, we unearthed many binding ties between this latest member to join the Aman family and its kin.

Aman New York

Brand identity and creative strategy for Aman Skincare

Harnessing the wisdom and power of spa rituals and nature’s apothecary, the essence of Aman continues at home – promoting a better, more nourished self. Swapping-out the minimalist, sleek lines of the main brand, we took a curious expedition into the wise and calming aesthetic of Japanese wabi-sabi.

Aman Essentials

Development of Nama's brand identity and creative strategy