Launch campaign for Aman's activewear and ready-to-wear collection

To roam, to rest. Set in the awe-inspiring surrounding of the Amangiri resort in Utah, we worked with photographer Chris Colls to channel a state of flow and sensuality, through an unvarnished and uncomplicated Art Direction concept to reflect moods both on and off resort

Canyon Point, Utah

Reimagining the brand identity of comms agency, Village

Ring a Ring o’ Roses. In 2012, Village – a Brand Communications and PR specialist – tasked us with creating a fresh identity for their agency as it ventured into new areas. Twelve years later, working closely with the Founder and Director, we have re-imagined the Village brand to represent her vision and influences: an inimitable field-rave mix of quintessential village fêtes, Wiccan casting circles and 90s acid house.

Village

Crafting a trophied identity for Aman's arrival in New York

Once home to MoMA in the 1920s, a new crown jewel reveals itself, painstakingly restored to offer calm in the city chaos. Originally the ‘Heckscher Building’ and tallest in Manhattan in its day, we found a treasured time capsule of inspiration within one of New York’s most majestic buildings.

From its beaux arts architecture and deco interiors, a traversed place in the city’s contemporary art scene and host to the prestigious Whitney family, we unearthed many binding ties between this latest member to join the Aman family and its kin.

↔ Images: An art direction, where East meets West

Brand identity: Inspired by the building's historic story

↔ Images: Specially-designed products to celebrate the opening of Aman New York

Notan: Brand identity for Aman New York's nightclub

↔ Images: Notan logo-inspired menu designs

The brand identity for fine dining restaurant, Hu Jing 虎景軒

Hu Jing 虎 景 軒. The Chinese character 虎, translates to Tiger. It holds significance as part of the word Toranomon (虎ノ門), one of the gates of the old Edo Castle. The name Toranomon is believed to be influenced by Chinese feng shui philosophy, where its four deities are associated with animals.

The White Tiger symbolises Toranomon, characterised by the colour white, the metal element, and the autumn season. This forms the foundational colour palette for an exquisite Chinese culinary journey at Hu Jing, featuring a renowned wood-roasted duck, a diverse selection of dim sum, and fresh seafood delicacies, offering a delightful range of flavours.

Hu Jing

Development of Nama's brand identity and creative strategy

The perfect imperfect. A philosophy inseparable to the Nama experience, where age-old preparation techniques meet the unexplainable joy of wabi-sabi.

Finding inspiration in and reappraising its concept, the Nama identity evolves into a well-rounded and cohesive brand – encompassing designs for attire, table and atmospheric styling, a suite of menu designs, and the development of brand image and storytelling strategies.