Iigura brand identity and menu designs

Iigura Restaurant Project Includes:

Art Direction

Brand Identity

Creative Strategy

Packaging & Merchandise

Typography Design

Creating Iigura; an identity of tradition and minimalism

The art of Washoku, a culinary tradition spanning centuries, is reimagined for Janu Tokyo. The name 飯倉 (iigura) refers to the historical area of Toranomon-Azabudai, the location of the Janu’s first property. 飯 (Rice) and 倉 (storage) make up this name. Legend has it that this name originated from an ancient granary where rice was stored and later offered to the Ise Grand Shrine.

Iigura chefs meticulously craft exquisite sushi using the freshest seasonal ingredients from land and sea. The menu designs and stationery at Iigura feature handmade washi rice paper, paying homage to the cuisine and adorned with motifs symbolising fishing lines and nets.

Iigura brand identity and menu designs

Iigura brand identity and menu designs

Iigura brand identity and menu designs

Iigura brand identity and menu designs

Iigura brand identity and menu designs

Iigura brand identity and menu designs

Iigura brand identity and menu designs

Iigura brand identity and menu designs

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