Launch campaign for Aman's activewear and ready-to-wear collection

To roam, to rest. Set in the awe-inspiring surrounding of the Amangiri resort in Utah, we worked with photographer Chris Colls to channel a state of flow and sensuality, through an unvarnished and uncomplicated Art Direction concept to reflect moods both on and off resort

Canyon Point, Utah

Reimagining the brand identity of comms agency, Village

Ring a Ring o’ Roses. In 2012, Village – a Brand Communications and PR specialist – tasked us with creating a fresh identity for their agency as it ventured into new areas. Twelve years later, working closely with the Founder and Director, we have re-imagined the Village brand to represent her vision and influences: an inimitable field-rave mix of quintessential village fêtes, Wiccan casting circles and 90s acid house.

Village

Creating Iigura; an identity of tradition and minimalism.

The art of Washoku, a culinary tradition spanning centuries, is reimagined for Janu Tokyo. The name 飯倉 (iigura) refers to the historical area of Toranomon-Azabudai, the location of the Janu’s first property. 飯 (Rice) and 倉 (storage) make up this name. Legend has it that this name originated from an ancient granary where rice was stored and later offered to the Ise Grand Shrine.

Iigura chefs meticulously craft exquisite sushi using the freshest seasonal ingredients from land and sea. The menu designs and stationery at Iigura feature handmade washi rice paper, paying homage to the cuisine and adorned with  motifs symbolising fishing lines and nets.

Iigura logotype, vertically aligned like a hook on the line

Fishing net-esque webbing applied to Iigura coasters

Clean and precise Iigura typography for menu layouts

Iigura menus with watery washi papers and cross-hatched linens

An experience of luxurious, dramatic, and modern approach to grilling methods showcased through an open kitchen and bar environment. Drawing textural inspiration from Japanese Noren, iridescence is simulated in paper form to create an illusion of shine, transparency and smokiness; enhancing the enigma of bespoke and radiant patina visuals.

Grill

The brand identity for fine dining restaurant, Hu Jing 虎景軒

Hu Jing 虎 景 軒. The Chinese character 虎, translates to Tiger. It holds significance as part of the word Toranomon (虎ノ門), one of the gates of the old Edo Castle. The name Toranomon is believed to be influenced by Chinese feng shui philosophy, where its four deities are associated with animals.

The White Tiger symbolises Toranomon, characterised by the colour white, the metal element, and the autumn season. This forms the foundational colour palette for an exquisite Chinese culinary journey at Hu Jing, featuring a renowned wood-roasted duck, a diverse selection of dim sum, and fresh seafood delicacies, offering a delightful range of flavours.

Hu Jing

Creating Iigura; an identity of tradition and minimalism

Iigura chefs meticulously craft exquisite sushi using the freshest seasonal ingredients from land and sea. The menu designs and stationery at Iigura feature handmade washi rice paper, paying homage to the cuisine and adorned with motifs symbolising fishing lines and nets.