Launch campaign for Aman's activewear and ready-to-wear collection

To roam, to rest. Set in the awe-inspiring surrounding of the Amangiri resort in Utah, we worked with photographer Chris Colls to channel a state of flow and sensuality, through an unvarnished and uncomplicated Art Direction concept to reflect moods both on and off resort

Canyon Point, Utah

Reimagining the brand identity of comms agency, Village

Ring a Ring o’ Roses. In 2012, Village – a Brand Communications and PR specialist – tasked us with creating a fresh identity for their agency as it ventured into new areas. Twelve years later, working closely with the Founder and Director, we have re-imagined the Village brand to represent her vision and influences: an inimitable field-rave mix of quintessential village fêtes, Wiccan casting circles and 90s acid house.

Village

The brand identity for fine dining restaurant, Hu Jing 虎景軒

Hu Jing 虎 景 軒. The Chinese character 虎, translates to Tiger. It holds significance as part of the word Toranomon (虎ノ門), one of the gates of the old Edo Castle. The name Toranomon is believed to be influenced by Chinese feng shui philosophy, where its four deities are associated with animals.

The White Tiger symbolises Toranomon, characterised by the colour white, the metal element, and the autumn season. This forms the foundational colour palette for an exquisite Chinese culinary journey at Hu Jing, featuring a renowned wood-roasted duck, a diverse selection of dim sum, and fresh seafood delicacies, offering a delightful range of flavours.

Creating Hu Jing: Art direction and bespoke menu designs

Rich and tactile materials palette with autumnal tones

Creating Hu Jing: Full set of bespoke menu designs

An intimate mood: Art direction for Hu Jing

Creating Iigura; an identity of tradition and minimalism

The art of Washoku, a culinary tradition spanning centuries, is reimagined for Janu Tokyo. The name 飯倉 (iigura) refers to the historical area of Toranomon-Azabudai, the location of the Janu’s first property. 飯 (Rice) and 倉 (storage) make up this name. Legend has it that this name originated from an ancient granary where rice was stored and later offered to the Ise Grand Shrine.

Iigura chefs meticulously craft exquisite sushi using the freshest seasonal ingredients from land and sea. The menu designs and stationery at Iigura feature handmade washi rice paper, paying homage to the cuisine and adorned with motifs symbolising fishing lines and nets.

Iigura

Crafting a trophied identity for Aman's arrival in New York

Once home to MoMA in the 1920s, a new crown jewel reveals itself, painstakingly restored to offer calm in the city chaos. Originally the ‘Heckscher Building’ and tallest in Manhattan in its day, we found a treasured time capsule of inspiration within one of New York’s most majestic buildings.

From its beaux arts architecture and deco interiors, a traversed place in the city’s contemporary art scene and host to the prestigious Whitney family, we unearthed many binding ties between this latest member to join the Aman family and its kin.