Aman brand identity development, creative strategy and brand guardianship.

Spanning more than eight years of creative partnership, our work for Aman has seen an evolution in brand identity from corporate to aspirational luxury.

During this time we have created new and elevated expressions of Aman brand values, including:

A refinement of the master brand identity and new brand standards in typography and layout design across all brand areas including Aman Residences, Retail and Club;

A refreshed brand guideline including an elevated and expansive brand art direction for film & photography;

Redrawn and mastered property logos, colour palettes and material standards for both master brand and individual properties, inspired by the natural world;

A new narrative-led strategy to marketing campaigns, brand communications, printed collateral and publications; sensitively showcased in our design and art direction for the Aman ‘Places of Peace’ book;

A re-imagined and immersive digital experience; new aman.com website designed and led by our brand identity refinement while guided by the values and Spirit of Aman, a meticulous page-by-page art direction for viewers to escape into, and a new editorial concept of travelogue commissions from eloquent wordsmiths and emotive photographers;

An expressive identity and creative strategy for the brand's new global Aman Club programme, encompassing a new Private Office concierge service.

Aman Branding

An experience of luxurious, dramatic, and modern approach to grilling methods showcased through an open kitchen and bar environment. Drawing textural inspiration from Japanese Noren, iridescence is simulated in paper form to create an illusion of shine, transparency and smokiness; enhancing the enigma of bespoke and radiant patina visuals.

Janu Grill Branding

A personalised brand identity crafted for artist consultancy, L'Atelier.

L’Atelier, a consultancy service catering to artists and brands within the fashion and advertising industry.

Angèle Alberti, in her role as a photographer's agent, consistently applied a meticulous yet instinctive approach to artist representation, leading to remarkable outcomes. Her transition to L’Atelier has allowed her to bring forth this distinctive perspective and expertise, enabling her to advocate for artists throughout their creative endeavours.

Angèle's collaboration with Colville-Walker was initiated to handcraft an identity that seamlessly blends functionality with meticulous design & typesetting. A bespoke logotype and brand palette serving a sympathetic role reflecting her practice, joyfully countered with the warmth found in illustration; informed by her childhood memories of her father’s workshop.

L'Atelier Brand Identity Project includes:



↔ Images: Bespoke construction of the logotype and typesetting rationale

↔ Images: Personal finishing touches through stamping; inspired by Angele's childhood

Brand illustration and composition in animation

Brand illustration and typography direction used across social media

The brand identity for fine dining restaurant, Hu Jing 虎景軒

Hu Jing 虎 景 軒. The Chinese character 虎, translates to Tiger. It holds significance as part of the word Toranomon (虎ノ門), one of the gates of the old Edo Castle. The name Toranomon is believed to be influenced by Chinese feng shui philosophy, where its four deities are associated with animals.

The White Tiger symbolises Toranomon, characterised by the colour white, the metal element, and the autumn season. This forms the foundational colour palette for an exquisite Chinese culinary journey at Hu Jing, featuring a renowned wood-roasted duck, a diverse selection of dim sum, and fresh seafood delicacies, offering a delightful range of flavours.

Hu Jing Restaurant

Colville-Walker designs products and brand identities for Aman products including skincare, spa and fragrance.